Narrative Visualization: Sharing Insights into Complex Data

This paper is a reflection on the emerging genre of narrative visualization, a creative response to the need to share complex data engagingly with the public. In it, we explain how narrative visualization offers authors the opportunity to communicate more effectively with their audience by reproducing and sharing an experience of insight similar to their own. To do so, we propose a two part model, derived from previous literature, in which insight is understood as both an experience and also the product of that experience. We then discuss how the design of narrative visualization should be informed by attempts elsewhere to track the provenance of insights and share them in a collaborative setting. Finally, we present a future direction for research that includes using EEG technology to record neurological patterns during episodes of insight experience as the basis for evaluation.